5 Rookie Market Research Mistakes

Everyone starts off as a rookie, but not everyone has to act like one. Before you start your next research project, check out the top 5 rookie mistakes to avoid so your project has the best chance of being awesome. Not Getting a Big Enough Sample To draw accurate conclusions from your research, you need…

The Port Dickson Move

Port  Dickson. Anwar Ibrahim’s Step to Putrajaya – survey KUALA LUMPUR – A national survey was conducted by KAJIDATA Research to gauge the perception on Datuk Seri Anwar Ibrahim’s Port Dickson Move. Essentially, around 44% of the respondents support Datuk Seri Anwar Ibrahim contesting in the Port Dickson by-election, 36% disagree and the remaining 20%…

Malaysia Selepas 100 Hari

Malaysia selepas 100 hari – survei KUALA LUMPUR – Majoriti rakyat Malaysia berpuashati terhadap kepimpinan dan prestasi kerajaan Pakatan Harapan dalam mentadbir Malaysia. Satu kajian nasional yang dijalankan oleh KAJIDATA Research mendapati bahawa PAKATAN HARAPAN menjadi parti pilihan mereka berbanding dengan parti –parti lain. Kajian yang dijalankan ke atas 1,008 warganegara Malaysia dari seluruh negara…

5 Easy Tips to Write an Effective Survey

Here are 5 easy ways to help ensure your survey results are unbiased and actionable. Use the Funnel Technique Structure your questionnaire using the “funnel” technique. Start with broad, general interest questions that are easy for the respondent to answer. These questions serve to warm up the respondent and get them involved in the survey.…

Merdeka 2018

Patriotism Remains High Despite New Malaysia’s Transition of Power – survey KUALA LUMPUR – In the lead up to the 61st Independence Day, a national survey reveals that the majority is proud to be Malaysian. A survey conducted by KAJIDATA Research informs that 76% of the people say that “I am proud to be a…

New Malaysia

New Malaysia’s First 100 Days – survey  SELANGOR – Over 83% of Malaysian voters accept the results of the recent 14th General Election. Subsequent to the instalment of a new government in Malaysia, a national survey was carried out by KAJIDATA Research to ascertain how Malaysians perceived it. The study revealed that over 47% of…

How to Increase Online Survey Response Rates

One of the most common questions people will ask about your research is “What was the sample size?” They have good reason to ask, because the credibility of your research depends on the statistical validity of your sample. Low response rates can be more than just a frustration; they can be survey-killers. An inadequate sample…

Introduction to Marketing Research

If you’re in marketing, you know that it’s a restless, changing, and dynamic field. The role of marketing itself has changed dramatically due to evolutions in society: new tech, new societal norms, globalisations, material and energy shortages, inflation, economic recessions, dying industries, dying companies, and rapid industry changes. Because of rapid change, marketers today aren’t…