5 Best Practices of Survey Analysis & Reporting

We’ve all been there – stuck in a meeting where someone is presenting research with endless slides of table eye charts, going over every option to every question in painstaking detail, and never quite getting to the point of what action to take. Don’t let that be you when you analyze and share your research!…

Popular Statistical Analysis for Market Research Surveys

Whether you’re a seasoned market researcher or not, you’ll come across a lot of statistical analysis methods during your project. Check out the most popular types and how they work. Regression Analysis This is a statistical technique used for working out the relationship between two (or more) variables. A change in a dependent variable depends…

An Introduction to T-Test Theory for Surveys

Learn the theory of t-tests using selected nonparametric and parametric statistical tests for two-sample cases The T-statistic is used to test differences in the means of two groups. The grouping variable is categorical and data for the dependent variable is interval scaled. The following table shows alternative statistical techniques that can be used to analyse…

What Is Cluster Analysis?

Cluster analysis can be a powerful data-mining tool for any organisation that needs to identify discrete groups of customers, sales transactions, or other types of behaviours and things. For example, insurance providers use cluster analysis to detect fraudulent claims, and banks use it for credit scoring. Cluster analysis, like reduced space analysis (factor analysis), is…

Rantau By-Election Analysis

KUALA LUMPUR – To understand Pakatan Harapan’s chances in the upcoming Rantau by-election in Negeri Sembilan it is best to start at Semenyih. Like Semenyih, Rantau has a similar electoral profile where most voters are Malays with a sizeable Chinese and Indian population. Both Rantau and Semenyih are close to large metropolitan areas but also…

A Researcher’s Guide to Cross-Tabulation Analysis

Cross-tabulation is one of the most useful analytical tools and a mainstay of the market research industry. Cross-tabulation analysis, also known as contingency table analysis, is most often used to analyse categorical (nominal measurement scale) data. For reference, a cross-tabulation is a two- (or more) dimensional table that records the number (frequency) of respondents that…

Malays, Islam and the Government of Malaysia

The Christchurch tragedy that took place on 15 March 2019 has again shone a spotlight on what seems to be a growing trend of religious extremism around the world. Malaysia itself is not immune to the threat posed by religious extremists after the arrests of hundreds of Malaysians and foreigners who were involved in terrorist…

What is Conjoint Analysis?

Conjoint analysis is the optimal market research approach for measuring the value that consumers place on features of a product or service. This commonly used approach combines real-life scenarios and statistical techniques with the modelling of actual market decisions. Menu-Based Conjoint Analysis Menu-based conjoint analysis is an analysis technique that is fast gaining momentum in…