We’ve all been there – stuck in a meeting where someone is presenting research with endless slides of table eye charts, going over every option to every question in painstaking detail, and never quite getting to the point of what action to take. Don’t let that be you when you analyze and share your research!…
Whether you’re a seasoned market researcher or not, you’ll come across a lot of statistical analysis methods during your project. Check out the most popular types and how they work. Regression Analysis This is a statistical technique used for working out the relationship between two (or more) variables. A change in a dependent variable depends…
Learn the theory of t-tests using selected nonparametric and parametric statistical tests for two-sample cases The T-statistic is used to test differences in the means of two groups. The grouping variable is categorical and data for the dependent variable is interval scaled. The following table shows alternative statistical techniques that can be used to analyse…
Pakatan Harapan’s first anniversary as the Federal government of Malaysia is here and KAJIDATA’s latest public opinion poll conducted at the end of March can help illuminate the Rakyat’s mood towards Pakatan Harapan at this notable juncture.
There are many forms of data analysis used to report on and study survey data. Factor analysis is best when used to simplify complex data sets with many variables What is Factor Analysis Factor analysis is a way to condense the data in many variables into a just a few variables. For this reason, it…
Cluster analysis can be a powerful data-mining tool for any organisation that needs to identify discrete groups of customers, sales transactions, or other types of behaviours and things. For example, insurance providers use cluster analysis to detect fraudulent claims, and banks use it for credit scoring. Cluster analysis, like reduced space analysis (factor analysis), is…
KUALA LUMPUR – To understand Pakatan Harapan’s chances in the upcoming Rantau by-election in Negeri Sembilan it is best to start at Semenyih. Like Semenyih, Rantau has a similar electoral profile where most voters are Malays with a sizeable Chinese and Indian population. Both Rantau and Semenyih are close to large metropolitan areas but also…
Cross-tabulation is one of the most useful analytical tools and a mainstay of the market research industry. Cross-tabulation analysis, also known as contingency table analysis, is most often used to analyse categorical (nominal measurement scale) data. For reference, a cross-tabulation is a two- (or more) dimensional table that records the number (frequency) of respondents that…
The Christchurch tragedy that took place on 15 March 2019 has again shone a spotlight on what seems to be a growing trend of religious extremism around the world. Malaysia itself is not immune to the threat posed by religious extremists after the arrests of hundreds of Malaysians and foreigners who were involved in terrorist…
Conjoint analysis is the optimal market research approach for measuring the value that consumers place on features of a product or service. This commonly used approach combines real-life scenarios and statistical techniques with the modelling of actual market decisions. Menu-Based Conjoint Analysis Menu-based conjoint analysis is an analysis technique that is fast gaining momentum in…