One-Way Analysis of Variance (ANOVA) tells you if there are any statistical differences between the means of three or more independent groups. How can ANOVA help? ANOVA can help marketers understand how different groups respond. For example, it can help you answer questions like this: Do age, sex, and income have an effect on whether…
There is often confusion between having a research panel and buying a sample from a third party panel provider. To help clear this confusion, we need to understand the difference between managing your own research panel vs buying a sample. Whichever route you take, we can help you get the right responses to your survey research. When you…
To truly understand your strengths and weaknesses, you need more than just a sense of where you’re at in relation to the competition. Find out why market research is an essential ingredient in any successful brand strategy. The Competitive Analysis No brand exists in a vacuum. Appraising your competitor’s activities and comparing them to your…
Tun Mahathir is still popular with the Malays – commentary KUALA LUMPUR – Towards the end of December 2018, MTEM in cooperation with KAJIDATA completed a long-running survey series that measured the economic confidence of Malaysians since the 4th Quarter of 2017. For the 4th Quarter of 2018, Malaysians reported that their economic confidence had dropped by…
Don’t be intimidated by the hundreds of different types of marketing studies you can run. The majority of market research is conducted with just a handful of market research survey types. 1. Advertising Message Effectiveness Surveys (Media and Message) Message effectiveness testing identifies the impressions, feelings, and effectiveness in moving the respondent to a desired…
You want your survey respondents to engage with your survey, not get annoyed and close it down early. Engaging survey respondents can be simple if you tie into the natural tendencies people have to not waste time. Here are six ways you can increase survey response by not annoying your respondents: Personalise InteractionsDon’t ask questions…
Keyakinan Ekonomi Rakyat Menurun Mendadak Tapi Masih Lebih Tinggi Berbanding Suku Ke-Empat 2017 – Kenyataan Media MTEM. Hasil kajian soal selidik mengenai Skor Keyakinan Ekonomi MTEM bagi suku ke-4 2018 menunjukkan penurunan besar keyakinan Rakyat terhadap ekonomi negara secara am kepada hanya 32.8 mata. Kajian yang dilakukan hasil kerjasama Majlis Tindakan Ekonomi Melayu (MTEM) dan…
Everyone starts off as a rookie, but not everyone has to act like one. Before you start your next research project, check out the top 5 rookie mistakes to avoid so your project has the best chance of being awesome. Not Getting a Big Enough Sample To draw accurate conclusions from your research, you need…
Port Dickson. Anwar Ibrahim’s Step to Putrajaya – survey KUALA LUMPUR – A national survey was conducted by KAJIDATA Research to gauge the perception on Datuk Seri Anwar Ibrahim’s Port Dickson Move. Essentially, around 44% of the respondents support Datuk Seri Anwar Ibrahim contesting in the Port Dickson by-election, 36% disagree and the remaining 20%…
Malaysia selepas 100 hari – survei KUALA LUMPUR – Majoriti rakyat Malaysia berpuashati terhadap kepimpinan dan prestasi kerajaan Pakatan Harapan dalam mentadbir Malaysia. Satu kajian nasional yang dijalankan oleh KAJIDATA Research mendapati bahawa PAKATAN HARAPAN menjadi parti pilihan mereka berbanding dengan parti –parti lain. Kajian yang dijalankan ke atas 1,008 warganegara Malaysia dari seluruh negara…