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Government Products & Assistance – Part 1

Products and Assistance by the Government of Malaysia. – survey KUALA LUMPUR – A survey amongst Malaysians was conducted to ascertain what they thought about the products and assistance provided by the government. The opinion poll was carried out by KAJIDATA Research Sdn. Bhd. from 13 June 2017 to 22 June 2017 to gauge the…

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Malaysian Youth – Part 2

Malaysia, politics and the younger generation – survey KUALA LUMPUR – A national survey conducted by KAJIDATA Research revealed that an astounding 88.4% of Malaysian youths are politically aware. This study amongst young Malaysians was conducted to ascertain what they thought about the current general and political issues in Malaysia.  The respondents were asked which…

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Malaysian Youth – Part 1

Malaysia and the younger generation – survey KUALA LUMPUR – A national survey conducted by KAJIDATA Research revealed that 57% of Malaysian youths are happy with their lives. A survey amongst young Malaysians was conducted to ascertain what they thought about life and current issues in Malaysia. An overwhelming 94.2% responded that they are concerned…

TN50

TN50 – Part 2

TN50. Towards a united and prosperous multi-racial Malaysia – survey  KUALA LUMPUR – A national survey conducted by KAJIDATA Research on TN50 revealed that 92.8% of Malaysians are proud of living in a multi-racial and multi-cultural country. As more and more people are jumping into the TN50 bandwagon, a survey amongst Malaysians was conducted to…

BR1M 17-EN-Inforgraphics

The Average Malaysian and BR1M

The Average Malaysian and the BR1M Programme – survey  KUALA LUMPUR – Pursuant to the announcement on the disbursement of this year’s 1Malaysia People’s Aid (BR1M), a survey amongst Malaysians was conducted to ascertain what Malaysians thought of it. A national survey conducted by KAJIDATA Research revealed that 50.8% out of the 1,031 Malaysians surveyed…

Demographic Survey Questions that Yield Valuable Insights

Have you ever noticed how television commercials change based on the program you’re watching? You wouldn’t expect to see a children’s toy commercial late at night, home improvement commercials during Saturday morning cartoons, or a sports figure during afternoon soap operas. Smart advertisers use demographics to target commercials in order to get the most bang…

TN50

TN50 – Part 1

PETALING JAYA – Pursuant to the announcement of the new Transformasi Nasional 2050 (TN50) programme, a survey amongst Malaysians was conducted to ascertain what Malaysians thought of it. A national survey conducted by KAJIDATA Research revealed that only 40.8% from the 1,031 Malaysians surveyed are aware of TN50 while 7.5% are unsure and 51.7% are not aware of the…

What is Market Segmentation?

Market segmentation is the research that determines how your organisation divides its customers or cohort into smaller groups based on characteristics such as, age, income, personality traits or behaviour. These segments can later be used to optimise products and advertising to different customers. At its core, market segmentation is the practice of dividing your target…