Reducing Bias In Survey Responses

When presented with a list of options to choose from, many survey respondents will select the first reasonable alternative and then move on, rather than reading all of the options and selecting the most appropriate answer(s) for the question. Selecting the first reasonable option is one of the strategies employed by respondents that are not…

malaysian budget2017

National Budget 2017

The Average Malaysian and the National Budget 2017 – survey  KUALA LUMPUR – Pursuant to the announcement of the National Budget 2017, a survey amongst Malaysians was conducted to ascertain what Malaysians thought of it. A national survey conducted by KAJIDATA Research revealed that 84.4% of Malaysians are aware of the National Budget 2017 tabled…

US-presidential-election-2016

US Presidential Election 2016

Image via SocialMediaFuze KUALA LUMPUR – In the lead up to the US Presidential Election 2016, a survey among Malaysians reveals that a big percentage of Malaysians are interested in the upcoming US Presidential Election. A national survey conducted by KAJIDATA Research reveals that 59% of Malaysians say that they are interested with foreign politics. Malaysians do enjoy…

Getting In Your Respondents’ Heads

When you’re writing a survey, don’t forgot to think about the person who will actually be taking it. All too often, survey designers become so focused on what data they want to collect that they fail to consider the respondent perspective, and that can lead to problems. When we write surveys, many of us idealize…

Your Guide to Market Research

Find out how to design the right surveys for your research project and get the most out of your data with our guides. Topics include everything from managing your survey respondents to analyzing and acting on your data. Why Use Market Research? The most successful brands rely on data to inform everything from their marketing…

What Is a Survey?

It’s a simple question: What is a survey? It seems like a simple question, but as with many things, the answer is more complex than many people appreciate. Surveys can take multiple forms but are most common in the form of a questionnaire, either written or online. Fundamentally, a survey is a method of gathering…

GST

Pursuant to the introduction of GST, a survey amongst Malaysians in the Peninsular was conducted. 2,100 respondents were asked what they thought about the Goods & Services Tax.