5 Best Practices of Survey Analysis & Reporting

We’ve all been there – stuck in a meeting where someone is presenting research with endless slides of table eye charts, going over every option to every question in painstaking detail, and never quite getting to the point of what action to take. Don’t let that be you when you analyze and share your research!…

Popular Statistical Analysis for Market Research Surveys

Whether you’re a seasoned market researcher or not, you’ll come across a lot of statistical analysis methods during your project. Check out the most popular types and how they work. Regression Analysis This is a statistical technique used for working out the relationship between two (or more) variables. A change in a dependent variable depends…

An Introduction to T-Test Theory for Surveys

Learn the theory of t-tests using selected nonparametric and parametric statistical tests for two-sample cases The T-statistic is used to test differences in the means of two groups. The grouping variable is categorical and data for the dependent variable is interval scaled. The following table shows alternative statistical techniques that can be used to analyse…

What Is Cluster Analysis?

Cluster analysis can be a powerful data-mining tool for any organisation that needs to identify discrete groups of customers, sales transactions, or other types of behaviours and things. For example, insurance providers use cluster analysis to detect fraudulent claims, and banks use it for credit scoring. Cluster analysis, like reduced space analysis (factor analysis), is…

A Researcher’s Guide to Cross-Tabulation Analysis

Cross-tabulation is one of the most useful analytical tools and a mainstay of the market research industry. Cross-tabulation analysis, also known as contingency table analysis, is most often used to analyse categorical (nominal measurement scale) data. For reference, a cross-tabulation is a two- (or more) dimensional table that records the number (frequency) of respondents that…

What is Conjoint Analysis?

Conjoint analysis is the optimal market research approach for measuring the value that consumers place on features of a product or service. This commonly used approach combines real-life scenarios and statistical techniques with the modelling of actual market decisions. Menu-Based Conjoint Analysis Menu-based conjoint analysis is an analysis technique that is fast gaining momentum in…

What is ANOVA

One-Way Analysis of Variance (ANOVA) tells you if there are any statistical differences between the means of three or more independent groups. How can ANOVA help? ANOVA can help marketers understand how different groups respond. For example, it can help you answer questions like this: Do age, sex, and income have an effect on whether…

What Is A Research Panel & Should We Have One?

There is often confusion between having a research panel and buying a sample from a third party panel provider. To help clear this confusion, we need to understand the difference between managing your own research panel vs buying a sample. Whichever route you take, we can help you get the right responses to your survey research. When you…