The 20 Most Valuable Market Research Surveys

Don’t be intimidated by the hundreds of different types of marketing studies you can run. The majority of market research is conducted with just a handful of market research survey types. 1. Advertising Message Effectiveness Surveys (Media and Message) Message effectiveness testing identifies the impressions, feelings, and effectiveness in moving the respondent to a desired…

6 Survey Errors to Avoid

You want your survey respondents to engage with your survey, not get annoyed and close it down early. Engaging survey respondents can be simple if you tie into the natural tendencies people have to not waste time. Here are six ways you can increase survey response by not annoying your respondents: Personalise InteractionsDon’t ask questions…

5 Rookie Market Research Mistakes

Everyone starts off as a rookie, but not everyone has to act like one. Before you start your next research project, check out the top 5 rookie mistakes to avoid so your project has the best chance of being awesome. Not Getting a Big Enough Sample To draw accurate conclusions from your research, you need…

5 Easy Tips to Write an Effective Survey

Here are 5 easy ways to help ensure your survey results are unbiased and actionable. Use the Funnel Technique Structure your questionnaire using the “funnel” technique. Start with broad, general interest questions that are easy for the respondent to answer. These questions serve to warm up the respondent and get them involved in the survey.…

How to Increase Online Survey Response Rates

One of the most common questions people will ask about your research is “What was the sample size?” They have good reason to ask, because the credibility of your research depends on the statistical validity of your sample. Low response rates can be more than just a frustration; they can be survey-killers. An inadequate sample…

Introduction to Marketing Research

If you’re in marketing, you know that it’s a restless, changing, and dynamic field. The role of marketing itself has changed dramatically due to evolutions in society: new tech, new societal norms, globalisations, material and energy shortages, inflation, economic recessions, dying industries, dying companies, and rapid industry changes. Because of rapid change, marketers today aren’t…

5 Common Sampling Errors

If your market research project was a movie, sampling error would be the villain. It can sneak into your idyllic scene and sew chaos and doubt, to the point that it undermines the credibility of your entire outcome. But fortunately, there are many ways to avoid common sampling errors. When you survey a sample, your…

Survey Design Your Respondents Will Love

Survey design is like a relationship. If you always take more than you give, it doesn’t work out. Here are few tips to make your next survey a hit. When your survey only meets your needs and doesn’t respect the needs of your survey respondents, it will be a frustrating experience for both of you.…